The 四虎影视鈥檚 Be Bold campaign has received the top honor in the 2025 Hermes Creative Awards, an international competition honoring creative excellence in traditional and emerging media. 四虎影视 was chosen as a platinum award winner, among thousands of entries, in the .
Behind the scenes capturing the Be Bold campaign
Step into their stories by visiting BeBold.usf.edu
Photos by: Andres Faza, University Communications and Marketing
The Be Bold brand campaign was relaunched in March with a video-first approach and a new focus: its people. The refreshed campaign centers around the authentic stories of five 四虎影视 students, faculty and staff who represent the heart of the university. Each was asked the question 鈥淲hat does 鈥榖e bold鈥� mean to you?鈥� Their answers guided all assets of the campaign including a TV commercial, individual feature stories, billboards, a website landing page and digital and social ads.
鈥淭he heart of our Be Bold campaign is our people. These individual and collective stories truly showcase the incredible impact that our 四虎影视 community leaders have on Tampa Bay, our state, and around the world,鈥� said Dan Caterinicchia, vice president and chief marketing officer. 鈥淧resident Law continues to encourage Bulls everywhere to 鈥楤e Bold,鈥� and this recognition only happens because we embrace innovation, creativity, collaboration and the joy that comes from having the privilege of telling meaningful stories every day. I could not be prouder of our team.鈥�
The platinum Hermes Creative Award comes on the heels of 四虎影视 winning a gold Telly Award for the Be Bold 30-second TV commercial.
According to the Hermes Creative Awards, this year鈥檚 competition attracted more than 6,000 entries from the United States and more than 30 countries. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP).